Research and The Brand Roadmap

Employee Experience

Relevant Shift works collaboratively with our clients to define Core Values, Core Brand Message, Brand Personality and finally Iconography (i.e. logos, websites, etc.). Corporate culture has been proven to have a deciding impact on the success of organizational transformation. As the structure and process of the firm changes to meet the new environment, cultural patterns can appear that can help or impede the new goals and changes. Unless the culture evolves in concert with the changes, employees will revert to the old ways of doing things and the process will eventually fail. If, as an integral part of the change effort, culture and expectations are assessed and shaped to support the new systems, the change effort will move smoothly through its implementation process.

Market Research

The primary goal of marketing research is to significantly lower the risk and increase the reward for confident business decision-making – dramatically reducing the opportunity cost of making a wrong, ill-informed decision. This is accomplished by providing objective data from a representative sample of customers and/or target non-customers. 

Marketing research supports decision-making across the organization – from informing strategy development and M&A due diligence, and identifying and evaluating competitive strengths and vulnerabilities…to evaluating brand equity and perception, marketing and channel performance, new product/service opportunities, advertising effectiveness, and customer satisfaction and loyalty.

Brand Roadmap

The Brand Roadmap is a document developed through a strategic process that identifies an organization’s unique values, message and personality. Once completed, it serves as a template for everyone else in your organization to follow to ensure brand consistency. In essence, the Brand Roadmap will give everyone in your organization a clear vision of who your organization is and what it stands for. 

When an organization identifies and defines its unique brand identity, it delivers its message clearly, confirms its credibility, and motivates the desired connection and response—both internally and externally.The better an organization knows itself and what it stands for, the better it connects with everyone who comes in contact with it.